digiPunchCard - THE LOYALTY APP FOR LOCAL AND SMALL BUSINESSES

Introduction

digiPunchCard is intended for business owners that want to replace a traditional “buy 9 get one for free” paper punch/stamp card with a full featured digital punch card.

The purpose of this guide is to explain how to install and use the digiPunchCard loyalty system.

digiPunchCard is operated from your desktop browser or your Android/IOS cellphone or tablet/iPad.

digiPunchCard also has a customer app – “My digiPunchCard”, for viewing the “punch” balance, reward vouchers, your business details, activities and messages sent by you through digiPunchCard.

Your customers can install “My digiPunchCard”, although this is not mandatory.

Your customer is identified by digiPunchCard by their cellphone number or email address.

This identifier is used when a ‘punch’ is made by you or by your customer on the main punch screen.

Prerequisites

The only prerequisites for starting to use digiPunchCard is an internet connection , a web browser or an Android/IOS phone or tablet/iPad.

If you plan to put your device on the counter where your customers will make the punch themselves then we recommend that you use a device with a screen size of 7 inches or above. You may also want to consider using an enclosure for securing the device.

digiPunchCard may also be used in small and micro businesses and may be operated from your cellphone without buying additional hardware.

Installation

Using digiPunchCard’s web app does not require any installation. Just register and follow instructions.

If you want to use digiPunchCard’s IOS app. installing digiPunchCard is done through Apple app store. You may use the direct url: https://itunes.apple.com/us/app/digipunchcard/id1210848618?mt=8 . or type ‘digipunchcard’ on the app store main page search bar.

If you want to use digiPunchCard’s android app. installing digiPunchCard is done through Google Play. You may use the direct url:  https://play.google.com/store/apps/details?id=com.digipunchcard.loyalty ,or type ‘digipunchcard’ on Google Play main page search bar.

After navigating to the digiPunchCard page on Google Play, click on ‘Install’ to begin the installation process.

Follow the installation instructions and approve the application’s required permissions.

After a successful installation, a digiPunchCard icon will appear on your cellphone or tablet home screen.

Configuration

If you have previously configured digiPunchCard  click on the ‘LOGIN’ button to enter the user name and password.

If you are a new user, click on ‘NEW USER’. You will be asked to enter your email address and password.

The email address and password will be used for logging into digiPunchCard.

After filling in the login details press next.

In order to validate your email address, digiPunchCard will send you a verification email with a verification code.

Enter this code on the next screen.

After a successful verification you’ll begin the configuration wizard process.

The wizard includes the following steps:

1. Business details – your business details
2. Punch card configuration – the basic punch card configuration including the number of punches needed to get a reward, the reward and the punch card slogan.
3. Advanced punch card configuration (1) – not mandatory
   1. Limitation regarding the reward – a remark shown to the user on the main punch screen.
   2. Optional punches to encourage users to perform specific actions, including registration and friend referral.
   3. Clicking on “Press to fill with best practice data” will automatically fill the data with default values.
4. Advanced punch card configuration (2) – not mandatory
   1. Back office pin code – will be used for entering the back office screens from the main punch screen. Punches can be made by your customers, The pin code prevents them from entering the back office.
   2. Facebook fan page/web site address – your customers will be redirected to this page after registration or after referral.
   3. Business slogan – this phrase will be displayed on the main punch screen.
   4. Business description – is displayed after registration or after referral.
   5. Time between punches – a restriction for avoiding unwanted double punches.
5. Advanced punch card configuration (3) – not mandatory Uploading business logo – the logo is displayed on the main screen and also on customer’s pages. Recommended size is 300/150 pixels transparent PNG. If you don’t provide a logo, your business name will be displayed in its place.
6. Pressing “Finish” will save your configuration on digiPunchCard’s server and redirect you to the main punch screen.

Basic operation

The basic punch cart operation is very simple and consists of 2 main actions activated with two buttons on the main punch screen:

1. Making a punch
2. Entering a reward voucher.

Making a punch is an action that consists of entering a cellphone number or an email address on your digiPunchCard app. This information becomes your customer’s digiPunchCard identifier.

Every time he makes a punch he must use the same number or address.

After making a punch your customer will get a message (text or email) with a link to download “My digiPunchCard”. Through the app your customer can see his updated punch balance, reward vouchers, messages and your business details.

After your customer reaches the number of punches that entitles him to a reward he will receive a text message or an email with a reward voucher.

This voucher number can be redeemed by entering it on the voucher screen.

Back office

To navigate to the back office click on  the “Back Office” button on the left bottom corner of the main punch screen and than enter the three digits pin code.

• Dashboard – displays your digiPunchCard’s reporting and analytics. Showing your new customers acquisition and loyalty performance.

• Customer card – displaying your customer details and punch history.
  • From this screen you can make a quick punch or redeem a reward voucher.
  • To unsubscribe a customer from receiving marketing campaigns messages – make sure the “Allow Send Campaigns” switch is set to “off”.
  • Click on the  + button on the top right corner of the Customer Card screen to add a new customer.
  • When your customer makes a first punch on the main punch screen he is added automatically to your customer list.

• Customer Lookup – find a customer by his cellphone number or by his email address.
• Recent Customers – shows a list of recent customer activities

Marketing campaigns

Marketing campaigns are used as a non-intrusive, effective way to communicate with your customers via text message and email. Maintain brand awareness through sending promotions and new products straight to your customer.

Before sending messages, you will need to purchase message credit. You can do this by clicking on the “purchase message credit” link on the marketing screen or directly through the “Subscribe And By Credit” screen.

Sending a message is very easy:

1. Select the personal reference text
2. Enter the Message body.
3. Enter the email title (relevant only for customers that punched with email address).
4. Audience
   • Everybody – all customers in your database.
   • Clients who visited in the last XX days
   • Clients who didn’t visit in the last XX days
5. Click on “Send Test” button to send a test message.
6. Click on “Send Campaign” button to send the campaign message to all relevant audiences.

Kiosk Mode

Use Kiosk mode if your tablet is placed on the counter and the “punches” are entered by your customers and not by you or your workers.  Enabling kiosk mode prevent using the “home” button, exiting digiPunchCard app and starting other applications on the tablet.

Once the kiosk mode is enabled, you can start relevant applications and device settings from this screen:

1. WiFi connections – for connecting the tablet to the internet
2. Device settings – for changing device settings
3. Open browser – for checking internet connection or for regular browsing
4. Open google play store – for receiving digiPunchCard app updates

Plans

Using digiPunchCard requires you to subscribing to a plan. The default plan that you are registered to when you install the app is the “Free” program.  All digiPunchCard programs include all the features. The difference is the number of customers allowed in the system.

You can compare programs on our site:  http://digipunchcard.com/pricing or on the “Subscribe And By Credit” screen on the app’s back office.